TUI Magic Life launches new phase of “Like holidays, but epic!” campaign

 

TUI Magic Life is preparing to launch a new marketing campaign placing a stronger emphasis on experiences and emotional brand positioning, as part of its strategic focus for 2026. The campaign, titled “Wie Urlaub, nur geiler!” – or “Like holidays, but epic!” internationally, officially launched on 27 December and marks the third iteration of the brand’s ongoing communication platform.

Step Into a Year of Extraordinary Journeys

 

Every new year begins with the promise of unforgettable moments, and at SeaDream, we’re looking forward to the extraordinary experiences that await in 2026.

LOT Polish Airlines unveils a new B737 MAX 8 cabin interior

 

• 

  Poland’s national carrier has introduced a new passenger cabin design.
• The concept, continuing the visual language familiar from LOT’s business lounges in Warsaw and Chicago, will be gradually introduced across the airline’s fleet.
• The changes are part of a long-term strategy to raise the quality of the passenger experience – from the fleet, through airport spaces, to LOT’s official website.

Experience Relaxation and Culture at the Olympic Spa Hotel in Val di Fassa, Now Opening for Olympics

 

The Olympic Spa Hotel, located in the picturesque Val di Fassa, has reopened its doors with a fresh approach to wellness and culture. Situated just 15 kilometres from the venues of the Milan-Cortina 2026 Winter Olympic Games, the hotel has embraced its Olympic roots with several exciting new offerings.

Rome Set to Dominate Global Luxury Tourism with Four Hundred Million Euros in Hotel Investments and One Thousand Five Hundred New Rooms by 2026

 

Rome has long been known for its historical significance, cultural heritage and gastronomic delights. In recent years, however, the Italian capital has become an increasingly important player in the luxury hospitality sector.

Singapore Mandai Wildlife Resort is turning into a full-fledged multi-days destination

 

Singapore’s Mandai precinct entered in 2025 a new phase of its development reflecting the city-state’s long-term bet on developing nature-led tourism products.

Blue Islands receiver still accepting refund claims

 

Although the period for submitting refund claims for Blue Islands customers has expired, liquidators have said ‘provable claims’ will still be accepted.

Hot 25 Travel Startups for 2026: Roamr

 

Roamr helps companies save 30% on travel costs by enabling employees to stay with friends on work trips. We redistribute the money that would have been spent on hotels, to the employees. Instead of $1,000 being spent on a hotel, the company saves $300, the traveler earns $300 and their host $300.

The rise of GEO: Why hotel marketers need to think beyond SEO

 

It's true: SEO is undergoing its most significant evolution in decades. As travelers increasingly turn to artificial intelligence (AI) assistants for booking research, hospitality and hotel marketers face a critical question: How do we ensure our properties appear in AI-generated responses, not just traditional search results?

Four ways data can amplify the human side of hospitality

 

By Steven Moore

Hospitality is a people business. Even as the use of technology and data has expanded across the industry, the importance of personal connections remains foundational to hospitality. However, rising costs, staffing challenges and higher expectations from both guests and investors are putting the humanity at the heart of our industry under strain.